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Position Details: Data Analyst - Market Research

Location: New York city, New York
Openings: 2
Job Number:

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Description:

MARKET RESEARCH DATA ANALYST JOB DESCRIPTION | Client

Client is an ambitious six-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The Client team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.

We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company — and we’re always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Requirements:

Client is looking for a Market Research Data Analyst to join our Market Research and Analytics team. In this role, you will work with other analysts to conduct research, identify opportunities, and implement strategies. You will also work closely with the Client Services and SEO teams to build and maintain client various client tasks. We’re looking for someone with strong data analysis, machine learning, and market segmentation skills.

What You’ll Do:

  • Manage all aspects of marketing research
  • Proactively perform data mining activities to identify insights
  • Develop market segmentation reports to inform marketing campaigns
  • Perform competitive analysis
  • Automate a variety of systems to improve the efficiency of delivery
  • Analyze research and reporting results
  • Collaborate with cross-functional marketing teams
  • Analyze existing data and incorporate it into marketing strategy
  • Provide analytical support to client and internal work
  • Collect, analyze and summarize market, customer, and industry data and trends
  • Translate data into effective market intelligence reports, insights
  • Maintain knowledge of trends, tools, and strategies

Qualifications:

  • Expert level Excel and VBA skills
  • Infinite curiosity for all things data, analysis, and insights
  • Knowledge of qualitative and quantitative market research methods
  • Excellent attention to detail
  • Proactive problem-solving abilities
  • Exceptionally clear oral and written communication skills
  • Strong analytical mindset
  • Ability to work effectively both independently and as part of a team
  • Organizational skills and ability to multitask in a fast-paced environment
  • Demonstrated experience with Python,
  • Experience with Pytorch, Colab Notebooks, Natural Language Processing, and popular Machine Learning libraries a huge plus
  • Experience with Google Analytics, Adobe Analytics

 

Title: Intermediate Data Analyst

 

Very strong or Advanced Excel skills

1-2 years of python would be good but not necessary

Need to be able to interpret data.

Utilize Google Analytics or Adobe Analytics

Data Points, forecast, interpret the data

They received data in multiple formats from Clients,  this person will interpret the data and prepare the reports primarily using Excel

They are a marketing research firm and work with customer data to interpret marketing plan

Should be able to review the data and answer the question, what does this mean?  

Team consists of an SEO developer, content writer, and account manager

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